When recently speaking about his collaborative release with Kanye West, Jay stated that ‘Watch the Throne’ was released to help sustain the Hip-Hop culture. He explained that he did not follow popular trends when getting ready to launch his latest LP.
Speaking with 99 Jamz’s Lorenzo Thomas he said; “No super over-the-top, big singing chorus or anything,” he said. “That’s how we launched our album. And it’s good that it’s been embraced the way it has. That means everyone’s ready for that. The return of the boom-bap.”
He also justified the album’s title saying that he was just asserting Hip Hop’s influence on society through his music.
“It’s just protecting the music and the culture. It’s people that’s in the forefront of the music. Watch the Throne, you protect it. You just watch how popular music shift, and just how Hip Hop basically replaced rock and roll as the youth music. The same thing can happen to Hip Hop. It can be replaced by other forms of music. So we making sure that we put the effort into making the best product so we can contend with all this other music, with all the dance music that’s dominating the charts right now and indie Music that’s dominating the festivals”
