J. Cole on Creating a Fan-Base Outside of Jay-Z

While many artists are content to sit back and ride on the coat-tails of their label and mentors, Roc Nation’s J.Cole has been adamant from the get-go that he would not be happy to live in Jay Z‘s shadow and determined to carve a niche for himself within the Hip-Hop sphere.

Speaking in a recent interview, Cole said he consciously made the decision “because I just realized that you can’t be bigger than Jay-Z. That shadow is a big shadow. It’s almost like Michael Jordan. We won’t even allow anyone to be better than Michael Jordan just because we feel the way we feel about him. So I knew that right away. I knew it would take me going out and building my own foundation. Even today, you’ll never see Jay-Z walk me to “106” or to this place or really introduce me anywhere. He just gave me a record deal and gave me a shot and an opportunity, which I appreciate and love and I ran with it, and I’m still running with it.”

We have embeded the entire video below, where he also talks about his relationship with Kendrick Lamar, Big K.R.I.T. and more.

Comments are closed.